How Indian D2C Brands Cut Support Tickets 70% with an AI Chatbot

The playbook (copy-paste it)

Week 1 — Clean sources: One FAQ page answering top 20 questions. Crisp Shipping + Refund pages (200–300 words, bullets, pincodes, timelines). Sync.

Week 2 — Hindi + fallback: Greeting: “Namaste! Hindi ya English — kya help karun? 🙏” Fallback: “Main sure nahi hun — WhatsApp par turant jod dun?” + phone capture.

Week 3 — Close the loop: Every Monday check Unanswered inbox in WPChatbot → add 5 answers to FAQ → re-sync. Resolution climbs 45% → 70% in a month.

Templates that work

• Shipping: “Jaipur 3–5 days, COD over ₹499, free over ₹999. Source: Shipping Policy.”
• Refund: “7-day easy returns, refund to UPI in 3–5 days. Source: Returns.”
• Human: “10am–8pm humans reply in <2 hrs. After hours, leave number — morning callback.”

Cost to run: ₹3,999/year + 30 min/week curation. Payback: usually first week for any store doing 20+ orders/day.